Prince Prince Nirman developers came up with an interesting briefing for their real estate project in Murbad. They wanted an extremely clean and a user-friendly website that not only looked good but also contained all the necessary information in one go. They also wanted their brochure and their floor plans on the website for easier access. We also had their task of branding which had to be minimal but yet it should be able to communicate to the audience. Apart from this, they also wanted a logo that went well with the project located in the vicinity of MalshejGhat and Sahyadri range. What did Olio do? At Olio, it was clear to us that the website should be as clutter-free as possible. Similarly, it was important for us to design the website which would also look good with a very minimal logo design giving a brand identity to the group. We also took extra care in implementing the amenities, floor plans to give a clear idea of how that dream home of yours would look like on the website. For the logo, we wanted to depict the location in the form of a graphical content. We created a logo that was simple and smart in green color depicting the color of nature. The logo was distinct and unique which went on all the marketing collaterals across all channels. Final Result Nirman developers managed to receive a lot of inquiries post the website. Not only that, according to an internal survey conducted by the company, their lead generation gone up by 42% after the development of the website. Brand recall also increased after the logo was made and the marketing campaigns which were designed by olio across all the channels proved to be highly impactful.