“No matter what kind of Club you’re running or how many members you have; it’s always a good idea to consider implementing a Club management system.” And if you think of Club management system – it should be Viza Clubs. This was the vision of founder “Rakesh Pisat” – IIM Shillong. His vision statement was our guide to assist him. He wanted to create Viza Clubs as a brand and build a platform to share the features and importance of gym management software. Viza Clubs software was available in two forms – Web portal and Mobile application. He insisted on having consistency across the channels and still creating an impact on the audience.
What did Olio do?
We realized from our client brief that VIza Clubs was looking forward to a logo which was simple, recognizable and memorable. Our creative team at Olio designed a logo with the combination of subtle colors- we chose blue as the color of the logo as it indicates authority. We at Olio believe that client’s website will be the hub of their online activity and thus, needs to be consistent with their new branding strategy. Hence, we revamped Viza Clubs website to suit the branding strategy. Content and design were customized as per their requirements. We also gave a touch of personalization and customization with new design techniques to Viza Clubs mobile applications. Thus, crafting a custom branded app that can give that important edge over competitors. To gain popularity in nearby areas, we suggested traditional marketing in form of brochures and flyers.
Viza Clubs is now marketed as “Gym software- Management and earning simplified”. 35% of inquiries that Viza Clubs receives are now from their web portal. Logo of Viza Clubs communicates “authority” and has set the tone of organizing your gyms with Viza Clubs. The content of the website has been designed tactfully thus making it self-explanatory to the potential clients.